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Coloplast

Responsive and platform-optimized

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Please contact
Maria Handberg
(+45) 26 13 38 88
mh@loft37.com

Fragmented global profile needed streamlining


Coloplast had a highly fragmented online profile - a variety of web solutions, each with a different look. Loft37 was given the assignment to create a common digital communications platform and a uniform look. In order to create synergy for the user we based the solution on responsive design, so the contents could be accessed via iPad, iPhone and other smartphones, or the Coloplast app.  Of course, the solution was in line with the Coloplast brand, and at the same time flexible with relation to the individual countries and markets.

coloplast_article

Brand-supported, responsive, and platform-optimized

We designed a simple grid with only three specific templates – a flexible solution that gave us a wealth of possibilities. But this was also a solution that supported and strengthened the simple, stylish Coloplast brand. The new Coloplast.com was flexible enough to embrace journalists, investors and new employees, while at the same time Coloplast could launch various country websites targeting Health Care Practitioners (HCT) and end-users.

Before laying down the design line, we analyzed the Coloplast brand, including the form of its products and the way it communicated. We eliminated anything that didn’t reinforce the brand. Every element that remained was also able to function in print. Coloplast got a strong and easy to understand identity that worked on every platforms.

www.coloplast.com

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Loft37 - Digital design to remember

Loft37's vision is to deliver high-quality solutions in which conceptual and innovative design is closely co-ordinated with a deep understanding of our customers and their needs.

 

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References

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