Radisson Blu

+400 hotels around the world

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Tue Wesnæs
(+45) 40 10 51 72

One brand, one platform, and 400 different hotels

Radisson Blu wanted a total web solution for its 400+ hotels around the world. The hotels covered the spectrum from 5-star luxury hotels to modest local hotels with small rooms, and the solution need to be able to make all of the hotels look attractive and inviting.


The trip from Berlin to Tashkent

To make sure that the concept and the design could reflect all the different types of hotels in the Radisson Blu chain, we chose to visit two of those hotels early in the process: a luxury hotel in Berlin, and a small, local hotel in Tashkent, Uzbekistan.

We created a solution with depth and a strong visual impact.  Users can get a sense of what it’s like to be inside any hotel in the chain. We created this effect using large, soft pictures as a background. Welcome to Radisson Blu.

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Loft37 - Digital design to remember

Loft37's vision is to deliver high-quality solutions in which conceptual and innovative design is closely co-ordinated with a deep understanding of our customers and their needs.






  • Loft37
  • Fiolstræde 31—33, 1. sal
  • 1171 København K


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