Get more conversions with PET-design

Do you want to know how PET design can expand your company’s potential? Let us invite you to a PET seminar, which we have also held for Yousee, EDC, Netværk Danmark and other great companies.
Please call: 40 10 51 72 or write to:

Traditional user-centered design focuses on user-friendliness. This is a design built up around anticipated user behavior. PET is based on the user’s motivation, feelings and trust. This is the decisive factor when creating a successful online solution that affects the user in the desired manner.

Loft37 is certified in PET-design (Persuasion/Emotion/Trust ) by Human Factors International, and we have the tools to motivate people to make decisions, which leads to conversions.


That’s why a digital design solution from Loft37 is never form without content. With the PET tool we create intelligent digital solutions that make a difference for our customers…and their customers.

2 solutions optimized through PET design


That special Irma experience

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Contemporary Communications

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Loft37 - Digital design to remember

Loft37's vision is to deliver high-quality solutions in which conceptual and innovative design is closely co-ordinated with a deep understanding of our customers and their needs.






  • Loft37
  • Fiolstræde 31—33, 1. sal
  • 1171 København K


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